Multilingual Online News and PR


The Lingoway online news and PR service consists of a team of journalists and public relations specialists with a great deal of experience in managing online news and PR campaigns. Working with clients from a range of industries, the lingoway team manages the full range of services that make up successful campaigns; writing and distributing press releases to editors, search engines and web users, producing blogs, creating newsfeeds and creating email newsletters.

PR and News - News is taken very seriously by search engines and this content likely to rank highly in the listings, very quickly. Through the combination of search engine expertise, along with editorial experience, the NewsCertain team produce content that is not only appealing to news editors, but has the maximum search engine impact. The extent of WebCertain's involvement in your PR is entirely up to you. You can provide ready-to-go content that only requires distribution (see below) or alternatively simply present the team with a blank page and a subject, and they will take it from there.

Online Distribution - Lingoway uses various distribution methods for these stories such as partner newswire services, custom-researched news sites and blogs and the NewsCertain RSS feed - to contact the right editors as effectively as possible. Every project is approached on an individual basis and campaigns are tailored to each client's needs. If, like many companies you already produce some PR content, the team will work with you to ensure you are making the most of the opportunities available to you online in this area.

Blogs - Lingoway recommends that all its clients have a blog as it is a rapidly developing area in search. Blogs provide an independent outlet to promote your business and are a great way to control important keyword searches.

E-Newsletters - These tend to include industry news and tips, features, discounts and deals, company news and customer feedback. As all of the team have search experience, newsletters are always search engine friendly.

Newsfeeds - Rolling newsfeeds are also an effective medium. They add fresh content to your site, which is good for SEO, provide a point of interest for visitors, which is good for boosting repeat visitors and also to promote you as experts in your sector.

Lingoway is another truly multilingual service, offering all its services in any language. All content will be written by a native speaker of the target language. It has distribution networks in all of the major web languages ensuring that releases really do have a global reach

All clients receive a comprehensive report for every press release containing a web ranking report detailing keyword performance, a summary of the unique domains that published the release and clippings that show the performance of the releases in the search engines.